Power of Nature

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BACK

BLUE LEAF

Blue Leaf is the new product line of Blue Bottle Coffee. It will bring you a refreshed, and healthier experience of your daily life.

Tea Products And Accessories

Packing, Product Design and Branding

Fall 2021

BRAND FOCUS

Blue Bottle cafe is a niche coffee brand from San Francisco, USA. It has also opened stores in Asia. Their brand mission is good coffee, daydreams, conversation, and the coffee professionals that make it all possible.

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CONCEPTS

In this project, I try to create a tea product line for Blue Bottle. Blue Bottle Coffee mainly makes coffee and is already very mature. But because it is facing the international market, it needs to give more people more choices.

If they open up the tea market, they can attract more users in Asia, because they have a common habit of drinking tea.