BLUE LEAF
Blue Leaf is the new product line of Blue Bottle Coffee. It will bring you a refreshed, and healthier experience of your daily life.
Tea Products And Accessories
Packing, Product Design and Branding
Fall 2021
BRAND FOCUS
Blue Bottle cafe is a niche coffee brand from San Francisco, USA. It has also opened stores in Asia. Their brand mission is good coffee, daydreams, conversation, and the coffee professionals that make it all possible.
CONCEPTS
In this project, I try to create a tea product line for Blue Bottle. Blue Bottle Coffee mainly makes coffee and is already very mature. But because it is facing the international market, it needs to give more people more choices.
If they open up the tea market, they can attract more users in Asia, because they have a common habit of drinking tea.
BRAND IDENTITY
High-Quality Stylish Innovation Organic Reliable Authentic
IDEATIONS
LOGO DESIGN
BLUE LEAF PRODUCT LINE
The Product line includes 6 flavors of RTD Bottle Tea drinks, 6 flavors of Tea Drops. And a Kettle comes with the Cup.