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Blue Leaf App
A Platform designed for Blue Leaf Tea Pot that guides to brewing tea and you can enjoy a cup of delicious tea anytime, anywhere.
Phone Platform
UIUX Design
Spring 2022
ABOUT BLUE LEAF
Blue Leaf is the new product line of Blue Bottle Coffee. It will bring you a refreshed, and healthier experience of your daily life.
CHALLENGE
People who love and want to drink a good pot of tea will not necessarily brew a pot of tea that tastes good. This requires controlling many factors. But they still wanted to drink a pot of tea every day.
SOLUTIONS
Create a most practical system and product for novice tea brewers and those people who want to drink a cup of delicious tea in a short time. Provide a smooth and comfortable user experience for tea lovers with personalized settings and the easiest purchase procedure.
COMPETITOR ANALYSIS
HELPING WITH BREWING APP
OPPORTUNITIES
1
People need a system that can guide tea brewing every step of the way
People need a system tailored to their tastes and preferences
People need a more concise and convenient interface for them to use the product better and make tea easier
2
3
POSITIONING MATRIX
USER QUOTE
"The brewing time, temperature, and the quality of the tea leaves determine the taste of the tea."
"It takes many tedious steps to brew a good pot of tea, and requires one's patience and time."
"Each type of tea has different effects and flavors, so drink different teas for different occasions and times."
"Tea is a very practical and convenient social tool."
DESIGN CRITERIA
GUIDING
SIMPLICITY
PERSONALIZED
An easy-to-understand analysis of tea brewing steps. Provide detailed operating time, temperature and water volume.
An easy-to-understand analysis of tea brewing steps. Provide detailed operating time, temperature and water volume.
Choose the flavor that suits you and your favorite. See it as soon as you open it and start brewing right away.
PERSONA
FLOW CHART
The First time log in will teach the user how to brew the tea step by steps
The landing page is showing the Last Brewing Information, Liked teas and the tea categories easier for the user to pick what they want to drink
The user could check their account information, Order Process, and their wishlist in the Profile
The user could log in to their account in an easier and safer way to purchase the items, and they could select the tea leaves they like from the shopping cart. The best seller tea has recommended the user who does not know what they want.
Identity Attributes
USER SENARIO
Ashley just got her new Tea Pot. She loves drinking tea but she doesn't know how to make a good taste tea, and what is the process of it. She already unboxing it. And she is using it for brewing the tea this morning before she go to the work.
Ashley wants to have an easy cup of tea for herself this morning. She wants to relax and enjoy the rest of the day. And she already “liked” a few teas in her apps, so she wants to brew a flavor from what she enjoyed this morning.
Ashley got her new Tea Pot for a while. She loves the tea drop very much from Blue Leaf. But she doesn't have much at home. So she tried to order some new ones.
Ashley wants to check about her order stats after she order her new tea drops.
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