Zarbee's Naturals Adult Cough Syrup
The redesign will make its adult cough syrup products stand out on the shelf and drive higher sales.
Medical Package
Packing Redesign
Spring 2022
BRAND FOCUS
In 2008, Zarbee's™ Naturals was founded by a pediatrician and father who developed a safe and effective proprietary dark-honey based kids' cough syrup, free of unwanted additives. Over the years, the brand has expanded into health and wellness solutions for the whole family.
CONCEPTS
Zarbee’s Natural has been a trusted brand for parents with young children, and the adults since 2008. They broke into traditional OTC medicines in 2008 and quickly gained a reputation for safe as well as organic formulations. As the brand expands its product offerings, its adult cough syrup is not as well known and sold as its children’s product. I think this is a great opportunity to make its adult cough syrup more visible on the shelf . Making its packaging blend better with the product itself. Help it achieve the balance between personality and performance at the heart of the brand.
BRAND IDENTITY
Dark Honey Based Natural Organic Safety Effective
IDEATIONS
LOGO REDESIGN
BEFORE
AFTER
REDESIGN PRODUCTS
Zarbee's Naturals Cough Syrup + Mucus, Natural Honey Lemon, 8 fl oz
Zarbee s Naturals Honey Cough Soothers Mucus with Ivy Leaf Extract Lemon Menthol Count
